Swiggy has recently unveiled a new offering named Swiggy Pockethero, designed specifically to cater to budget-conscious consumers by providing more affordable options for online food orders. The platform aims to enhance accessibility and affordability for users seeking economical choices in their food delivery experience.
Swiggy Pockethero is focused on delivering cost-effective solutions by offering complimentary delivery services and substantial discounts of up to 60%. This strategy aims to significantly reduce costs for customers, positioning Pockethero as a favorable and economical selection in the realm of food delivery services.
The initiative aims to bridge the gap for users who may perceive online food delivery as less cost-effective. The core objective of Pockethero is to curate a selection of partner restaurants that offer the best discounts while ensuring free delivery. Sidharth Bhakoo, VP and National Business Head at Swiggy emphasized the brand’s commitment to continuous innovation and customer-centric initiatives, citing Pockethero as one such endeavor led by the company to meet evolving consumer needs and preferences.
Swiggy Pockethero has commenced its services in Delhi-NCR, Jaipur, Lucknow, and Chandigarh, with plans for imminent launches in prominent cities such as Bangalore, Mumbai, Pune, Chennai, Hyderabad, and Kolkata.