JioCinema appears to be gearing up to introduce a subscription option devoid of ads, potentially in a bid to compete with streaming giants like Netflix. The Indian platform has been dropping hints on social media, teasing a forthcoming “new plan” through a video announcement. The tweet reads, “Change is constant, but your plan doesn’t have to be. A new plan. Coming April 25th.” While specifics remain undisclosed, further details are anticipated to be revealed tomorrow.
Currently, JioCinema offers a sole “Premium” plan priced at Rs 999 annually or Rs 99 monthly. However, even subscribers to this plan endure disruptive ad breaks during their streaming sessions. The impending ad-free subscription is poised to eliminate these interruptions, enhancing the viewing experience for users.
JioCinema’s Premium plan grants access to premium content from notable providers such as HBO and Peacock, allowing streaming on up to 4 devices with top-quality video and audio. Despite its perks, the plan has been marred by the persistence of ads, detracting from the overall user experience. Additionally, the allure of free live sports streaming, particularly for events like the IPL cricket tournament, has drawn many users to the platform, albeit amidst ad interruptions.
In contrast to Netflix’s exclusively paid model, JioCinema employs a hybrid freemium approach. The free tier offers regional content at no cost, relying on ad revenue for sustenance. However, access to premium international content necessitates upgrading to a paid subscription, a model that may soon include an ad-free option, enhancing the platform’s appeal to users seeking uninterrupted entertainment.