According to a report, Alphabet’s Google is contemplating the introduction of premium features within its search engine, powered by generative AI. This potential move would mark the first instance of a core Google product being placed behind a paywall. However, the company aims to maintain a free search experience supported by advertisements.
The Financial Times reported on Wednesday that Google is exploring various options for monetizing its generative AI-powered search engine. These options include integrating AI-driven search functionalities into its existing premium subscription services. These services, such as Gemini AI assistant in Gmail and Docs, already offer subscribers access to advanced features. Following the news, Alphabet’s shares experienced a slight dip of about 1% in extended trading.
For Google, this strategic shift signifies its ambition to capitalize on the rapidly evolving AI landscape. While the traditional search engine will remain free and ad-supported, subscribers may access additional premium features without encountering any changes to the existing ad model.
Responding to inquiries, Google stated to Reuters via email that it is not currently exploring the development of an ad-free search experience. Instead, the company reiterated its commitment to continually enhancing its subscription offerings by introducing new premium capabilities and services across its platform.
Furthermore, Google finds itself engaged in a competitive landscape within the AI domain, particularly against notable players such as OpenAI and its supporter, Microsoft. With its foundational contributions to the current AI advancements, Google is poised to navigate this competitive terrain while striving to innovate and maintain its market position.