On Sunday, Flipkart rolled out its own UPI handle, @fkaxis, in collaboration with Axis Bank. The initiative accompanies the launch of a new program titled ‘India’s Most Rewarding UPI’. Initially accessible only to Android users through the Flipkart app, the service allows users to register for a new UPI ID facilitating fund transfers and in-app payments.
Flipkart UPI provides users with seamless and cost-free solutions, alongside a hassle-free registration process. Furthermore, within the Flipkart app, users can enjoy one-click payments for mobile recharge and bill payments. Additionally, the Flipkart Axis Bank Credit Card is offered to customers.
Senior Vice President of Fintech and Payments Group at Flipkart, Dheeraj Aneja, expressed the company’s commitment to delivering superior commerce experiences. He highlighted the focus on secure payment options and rewards like Supercoins and Brand Vouchers. Moreover, Flipkart UPI reflects the company’s dedication to fostering digital empowerment and its prominent role in India’s digital transformation.
Aside from transactions within the Flipkart ecosystem, Flipkart UPI allows users to make payments outside the platform by scanning QR codes. Since its separation from PhonePe in 2022, Flipkart has been actively developing its own dedicated UPI platform.
The service is accessible to users across all banks, enabling them to create a new UPI ID on Flipkart at no cost. However, as of now, the feature is exclusive to Android users, with plans to extend it to iPhone users in the near future.