Originally slated for a debut in 2026, the expected timeline for the introduction of Apple’s first electric vehicle, complete with autonomous driving capabilities, has undergone a shift.
As per a recent report, Apple has revised its strategy for the development of an electric vehicle (EV), scaling down its initial ambitions and opting for a more conservative approach. Instead of pursuing a fully autonomous “driverless” car, akin to Tesla’s models, Apple has shifted its focus towards introducing an EV with a select set of connected car features. The launch timeline for the vehicle has been extended by an additional two years, attributed to newfound challenges faced by the company.
According to sources cited by Bloomberg, Apple’s long-term project, internally known as Titan and T172, commenced almost a decade ago. Despite the prolonged timeline, the anticipated release of the car is now unlikely to occur before 2028. The report reveals that Apple’s board exerted pressure on the company due to substantial investments in research and development for both hardware and software, lacking a corresponding prototype.
Moreover, Apple has reportedly tempered its aspirations for a fully self-driving car. Initially targeting Level 5 automation, the highest degree of automated driving, the company has revised its approach to settle for Level 2+ automation, characterized by partly automated driving. This aligns with the capabilities offered by other automakers like Tesla, who currently provide Level 2 automation with features such as Autopilot.
Should Apple succeed in unveiling its electric vehicle by 2028, expectations are that it will offer functionalities comparable to Tesla’s Autopilot mode. Similar to Tesla’s requirements, this mode necessitates drivers to remain in the driver’s seat, attentive to the road, and prepared to assume control of the vehicle when needed. However, uncertainty looms over Apple’s ability to meet this revised 2028 deadline for the launch of its inaugural electric car. The initial target date has already been postponed by a span of two years, and adjustments have been implemented to scale back the vehicle’s autonomy.
Meanwhile, in a notable move, Chinese competitor Xiaomi has recently entered the electric car arena with the introduction of its SU7 model. At the car’s launch event in December, Xiaomi’s CEO, Lei Jun, conveyed the company’s ambition to secure a position among the top 5 global automakers. This development adds a competitive dynamic to the electric car landscape amid Apple’s ongoing efforts.