Google’s Proposed Ad Sales Overhaul Amid Automation Expansion: Report

Reported by The Information, Google intends to restructure a significant segment of its 30,000-member advertising sales division in response to the surge in artificial intelligence, aiming to adapt to this technological advancement.

According to a source familiar with the matter, as reported by The Information on Tuesday, Google, under Alphabet’s ownership, aims to revamp a substantial segment of its 30,000-strong advertising sales division. Sean Downey, responsible for managing ad sales to major clients in the Americas, reportedly conveyed during a company-wide gathering last week that Google is contemplating a restructuring of its advertising sales units. However, specific details regarding whether this restructuring might involve workforce reductions were not explicitly outlined in the report.